Take, for example, Jared Leto, Oscar-winning actor and lead singer of rock band 30 Seconds to Mars, who invested in Nest Labs, which was sold to Google for $3.2 billion. However, many of these investments have become very lucrative. This could be intentional, since people in the tech industry as a general rule may not trust a Hollywood face to know anything about technology. Many celebrity investors fly under the radar, especially investors in small technology companies or start ups. Low Key, But High-Tech: Start-Ups And Celebrity Investors And while not all celebrity investments or ownership ventures are successful, some shine through, and end up making the difference in a brand’s success, while also being a major success for the celebrity as well. (Although access to each new Kardashian lifestyle app is only $2.99 a month!). Long gone are the days when the likes of Jimi Hendrix signed away the rights to his songs for $1 the celebrities of the world, for the most part, have learned the danger in selling their personal brand for pennies. In this blog, Hollywood Branded looks at top celebrity tech and app investments and how the investors affect the brands they become involved with.Įven Celebrities Know That Money Isn't Infinite However, did you know William Shatner didn’t sign a contract agreeing to a paycheck? No, William Shatner agreed to do the Priceline spots in exchange for quite a bit of stock in the company - a decision that turned out very profitable for him. And If They're Smart, It Works.īack in 1997, William Shatner agreed to be the face of Priceline, as the “Negotiator”, when it was just a baby endeavor. Celebrites Are Getting Behind Brands They Believe In.
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